If you haven’t listened to Seth Godin’s podcast from 2012 on Starting Up, you should. He’s not only a smart man, with some great experience and supporting anecdotes, he’s a really engaging teacher. It still leaves some questions unanswered as far as I’m concerned (and I’ll come back to that in a subsequent post) but he covers much of what you’ll face, from the practical, to the strategic, to the emotional and human.
In episode 12, he talks about fear. He tells us: Be clear and precise on what you fear because it’s that fear that will derail you.
Kennedy was wrong when he declared, like a New Age life guru, that the only thing we have to fear is fear itself. No. Fear is human. We are hard-wired to be fearful when we embrace opportunity…because back on the savannah (or wherever Neanderthals lived…I’m too busy to check that…), when we went out to find our food, there was always a chance we’d get killed. And that fear, over thousands of years, became part of our hard-wiring. Fear goes hand in hand with opportunity, because opportunity involves risk. The hard-wiring still serves a purpose. Which is good because it won’t go away soon.
It seems to me Seth Godin is not saying rise above fear or challenge fear, or anything as dramatic and heroic as that. He’s way too practical and real for that. He’s saying: plan for fear, have worthwhile insight into yours and deal with it strategically.
For me, a lot of my experience is in pitching to win big pieces of business. You need to be right. You need an answer for everything. In short, it needs to be complete and you need to be the one saying what is and what isn’t. If they disagree, that’s fine, it’s just a difference of opinion but you have to show that at least it’s all been thought through. And I’ve been the so-called expert in the room at my discipline so that puts me at an advantage.
So what I fear is not having the answer, of being seen to be still working on it, of making it up as I go along. But Lean StartUp thinking tells me I have to embrace incompleteness, or at least a recognition that things will need to change and I must get the idea in front of people – generally strangers given I’ve just moved here – for them to pull it apart.
Added to that is the simple truth that as an entrepreneur, you don’t know it all but at this stage you are doing it all. You have to get the best answers you can get despite your ignorance. So you know you’re walking into a conversation with ideas outside of your area of expertise.
I fear incompleteness I guess because somewhere in the back of my mind I think it makes me look ‘less’; less proficient, less likely to succeed, to attract belief, support and so on.
The StartUp lesson – from Seth – is to really be honest about what you’re fearful of, and that includes your own – and your partners if you have them – very human, very real personal fears – and then plan for them and find a way to compensate.
Where does that leave my fear? At the moment, I’m going to attempt to pre-empt the failings of the idea, be clear on everything that’s bad about it, what areas will probably change, what is still being worked on. That’s the plan anyway but it might not be that smart a thing to do. In fact, I might be making that up as I go along.