startup branding case studies

Durex: more sex please

Why I like this.

It’s smart and witty.
It addresses a problem that people can relate to: we interact less with the people we love because of tech (as I am now, writing this whilst sat next to my wife).
It’s well executed – you are anticipating a tech solution.
It’s counter-trend. There’s cultural pressure to embrace tech, not to turn it off.

However…it is promoting sex rather than the use of Durex within sex. Maybe they see a rise (sorry, couldn’t resist it…) of sales when the category of sex increases?

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