Sean Ellis writes here on the various milestones to StartUp success. The bit that interests me most is the point about brand experiences over brand awareness. That’s the full value of a brand in the modern world, when there are so many touchpoint and moments the customer will have with your business. In fact, much of what I write is about that. They are after all the best guarantee you’ll get love and loyalty in the long-term – the 3 Ls.