Why this blog?

This is a blog about difference.

Because, let’s face it, there’s not enough.

StartUp culture is all about product competence and getting investment.

It’s not about creating something that will stand out, find love, and stand the test of time.

It’s about creating a product-centric business not a branded business.

This blog is here to help StartUps  – and their brethren in the SMB world – figure out how they can create a differentiated brand. With words, pictures, case studies and ideas from pros, it’s here to help.

If you want to contribute in any way, please contact me.

But whatever happens, good luck and think different.

Too many StartUps, too little difference.