I’m Andy Edwards, agency veteran, brand builder, change-fiend.
I think we’re at a key moment in business history. Perhaps more of the same but different. Or maybe something genuinely different. Maybe something less cynical, more democratic and dare I say it a more helpful version of the market. Because that’s where technology can lead us to if we want it to.
We are seeing a bubbling volcano of creativity in StartUp and SMB/SMEs. How they find their voice will be critical to their survival and to a kind of change we see in the world.
That’s where I come from when I write and curate. That’s why I write about business/brand actions before words, honesty, corporate idiocy and creativity.
And of course, I’m looking to do my own StartUp but we can talk about that later…