Who I am

I’m Andy Edwards, agency veteran, brand builder, change-fiend.

I think we’re at a key moment in business history. Perhaps more of the same but different. Or maybe something genuinely different. Maybe something less cynical, more democratic and dare I say it a more helpful version of the market. Because that’s where technology can lead us to if we want it to.

We are seeing a bubbling volcano of creativity in StartUp and SMB/SMEs. How they find their voice will be critical to their survival and to a kind of change we see in the world.

That’s where I come from when I write and curate. That’s why I write about business/brand actions before words, honesty, corporate idiocy and creativity.

And of course, I’m looking to do my own StartUp but we can talk about that later…

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Too many StartUps, too little difference.